Milwaukee Legends Series Featuring Summerfest’s Sarah Smith-Pancheri and Sponsored by Harley-Davidson
If you're a Milwaukee music lover, there's no way you haven't heard of Summerfest. But what goes on behind the scenes to make this incredible festival happen?
We sat down with Sarah Pancheri, the driving force behind Summerfest, to get the lowdown on what makes the festival and Milwaukee so special.
As a true Milwaukeean at heart, Sarah has worked with numerous nonprofit organizations and lived in more neighborhoods than most of us have visited. This diverse experience has given her a unique perspective on what makes the city tick, and she's convinced that Milwaukee is on the brink of something big.
The secret sauce to Summerfest's success? According to Sarah, it's a combination of the festival's ability to bring people together, the unwavering support of sponsors, and the way it showcases the best of Milwaukee's past, present, and future. From the eclectic musical lineup to the local artisans and entrepreneurs featured in the festival's marketplaces, Summerfest is a love letter to the city and its vibrant culture.
But it's not just about the music – Summerfest also plays a crucial role in fostering community engagement and cultural exchange. By bringing together people from all walks of life to celebrate Milwaukee's diversity, the festival creates a sense of unity and pride that's hard to find elsewhere.
Looking to the future, Sarah sees events like Summerfest Tech becoming increasingly important in shaping Milwaukee's economic landscape. By showcasing the city's thriving technology scene and attracting new talent and ideas, these initiatives are helping to position Milwaukee as a hub for innovation and growth.
With her passion for the city, her commitment to creating unforgettable experiences, and her belief in Milwaukee's bright future, Sarah is proof that one person can make a big difference in the community they love.
To listen to the full episode, you can stream it on Spotify or anywhere you get your podcasts.