Summerfest 2024 Hidden Gems: A List Of Things to Experience Beyond The Music
While Summerfest is renowned for its stellar musical lineup, there's a whole universe of experiences waiting to be discovered beyond the stages. Let's take a deeper dive into the festival's lesser-known attractions that make it a true celebration of Milwaukee culture.
Artful Adventures
This year, Summerfest is amping up its artistic offerings with an immersive installation that's bound to turn heads. Yield is a “cosmic cornfield," created by local studio FuzzPop Workshop, promises to be a sensory delight. Picture this: towering 12-foot cornstalks illuminated by thousands of LEDs, creating a mesmerizing light show accompanied by eerie soundscapes. It's a unique blend of Wisconsin's agricultural heritage and cutting-edge art that's sure to be a hit on social media. Located just inside the South gate, this free-with-admission experience is not to be missed.
Shopping Paradise
Summerfest isn't just a treat for your ears - it's a shopper's paradise too. With nearly 100 vendors spread across the grounds, you could easily spend a day treasure hunting. For 2024, the South Market area has been revamped, bringing all vendors under one massive tent. It's like a pop-up mall right in the heart of the festival!
And keep an eye out for the Shop Local Marketplace between the Generac and Miller stages, featuring local artisans and their creations. There's also an Arts and Crafts space midway through the grounds. And don't forget to explore the Lake Walk and main walkways - you never know what hidden gems you might find tucked away.
A Feast for Foodies
Forget about standard festival fare - Summerfest is an amazing adventure for foodies of all kinds. The festival showcases some of Milwaukee's best restaurants, essentially functioning as a "Taste of Milwaukee" event. New additions like Dan Dan join longtime favorites, ensuring a diverse array of culinary delights. Whether you're craving a gourmet meal or a quick snack, you'll find something to satisfy your taste buds. And don't forget the annual pilgrimage to Major Goolsby's for their legendary burgers!
Family-Friendly Fun
Bringing the kids along? Summerfest has you covered with the newly rebranded "Lil Gig.” Located in the Northwestern Mutual Community Park, this festival-within-a-festival is a paradise for younger attendees. Daily programming includes performances by community arts groups, magic shows, science demonstrations, and hands-on activities. The space also boasts an impressive playground and ends each night with a family-friendly DJ dance party. It's the perfect way to introduce the next generation to the Summerfest experience.
Sports and Action
For those who like a bit of adrenaline with their music, the Gruber Law Office's Sports Zone is the place to be. This often-overlooked area is packed with action from noon until evening. The BMX show, featuring high-flying stunts and tricks, closes out each night with a bang. New this year is a skateboard and scooter show, promising even more extreme sports excitement.
A highlight of the Sports Zone is the Alumni Charity Challenge, bringing together former college basketball stars from Wisconsin's Division I programs. With players like Steve Novak and Travis Diener participating, it's a chance to see some local legends show off their skills.
Giving Back to the Community
Summerfest isn't just about entertainment - it's also about giving back. The festival offers 14 different ways to get in for free across its nine-day run, many of which involve community giving. On opening day, you can gain free admission by donating three shelf-stable food items to Feeding America. Last year, this initiative collected over 27,000 pounds of food!
Other promotions support literacy initiatives and hygiene supply drives for local schools. In 2023, nearly 4,000 children's books were collected, and about $19,000 worth of hygiene supplies were donated. It's a wonderful way for the community to come together and make a positive impact while enjoying the festival.
Economic Impact
Beyond the entertainment value, Summerfest plays a crucial role in Milwaukee's economy. The festival generates over $160 million in annual economic impact for the city and provides seasonal employment for 2,300 people. It's a testament to the power of music and community coming together.
Getting the Most Out of Your Visit
To make the most of your Summerfest experience, consider arriving early. Many of the free admission promotions are valid from noon to 3:00 or 4:00 PM, giving you plenty of time to explore before the headlining acts take the stage. Download the Summerfest app to stay updated on promotions, schedules, and special events.
And don't forget about Throwback Thursday on June 27th, featuring discounted admission, cheaper beer, and a lineup of nostalgic national headliners. It's a fan favorite every year!
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